The Rise & Shine Foundation and the charitable endeavours supported by it have been inspired by the messaging behind the film Rise & Shine: The Jay DeMerit Story-- a documentary produced to spread the lessons of Jay’s rise to success as a soccer pro.


In order to continue spreading the message of perseverance and determination, as well as the importance of finding joy and fulfillment through whatever your passion may be - successfully cultivating a healthy work-life balance - we launched our Rise & Shine Retreat soccer camps in Pemberton last year.  

The Retreats are part of a circular vision which has a charitable component to enable kids who would struggle with financial or logistical road blocks to join in, and they will promote a well-rounded, healthy, active lifestyle within all-encompassing sports, health and wellness retreat. That's where the Rise & Shine Foundation comes in. 

The camp facilities are also made available for weddings or creativity-inspiring retreats for corporate events and other gatherings, from which the Foundation benefits. 

Jay, Ashleigh and friends share their stories and expertise with young soccer players, skiers and mountain bikers throughout multi-day camps & retreats. Their extensive network of accomplished individuals will be tapped into, to ensure that camp participants leave with all of the tools necessary to go out there and Rise & Shine through whatever their passions may be





Make kids' lives better.


The main purpose of the Rise & Shine Foundation is to cover the costs of bringing kids in, who wouldn't otherwise be able to take part. 


The future development of the Rise & Shine Retreat will accommodate camps and venue rentals to generate ongoing revenue to support the charitable programming.



© 2017 by the Rise & Shine Foundation, Pemberton, BC Canada

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